Simply wearing the color red or being bordered by the rosy hue makes a man more attractive and sexually desirable to women.

According to a series of studies by researchers at the University of Rochester and other institutions, wearing the color red or being bordered by the rosy hue makes a man more attractive and sexually desirable to women. The cherry color’s charm ultimately lies in its ability to make men appear more powerful. They found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it’s this high-status judgment that leads to the attraction. Even today, businessmen wear a red tie to indicate confidence, and celebrities and dignitaries are feted by “rolling out the red carpet.”

 

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